Masterclass - Place Marketing Branding and Communication

Thursday 14th May | 10:00 - 15:00pm

Why join the Masterclass? 

Directly linked to our taught MSc in Place Management and Leadership, this one-day masterclass introduces you to the essentials of effective place marketing and branding. As marketing activity shifts towards 'welcoming back', it's important to recognize that places are complex and contested, with many stakeholders involved in making the place 'product' and many audiences consuming it. Corporate marketing techniques need significant adaptation to be relevant in place marketing, and some approaches are just not applicable at all. Learn from leading scholars and practitioners in the area how you can improve your place marketing and branding, ensuring it has a positive and longer-term impact on people's engagement and perception of your place.

The masterclass covers:

• Definitions of place marketing and branding - and how they differ from corporate marketing and branding
• Practical and effective place marketing and branding - real-world examples of campaigns and strategies that deliver
• Digital place marketing - using technology to curate and amplify your message
• Placefulness - discovering and promoting the unique and special

Session Details

* Not a member? Join from £80 - access our full events calendar and demonstrate your commitment to place.

Speakers

Speakers to be confirmed soon. 

Enrol here