This symposium is co-hosted by the Future Economies Research Centre (Manchester Centre for Economic Policy), the Institute of Place Management and the Transforming Places knowledge platform in the Business Transformations Research Centre at Manchester Metropolitan University.

Its aim is to bring together leading scholars, practitioners, policy makers and activists to think through and debate the complex challenges facing visitor economies and tourism, as destinations worldwide emerge from the disruption and uncertainty caused by the COVID-19 pandemic and confront new and more pressing uncertainties.

Join us in this IPM research Seminar where we will discuss state-of-the-art research around place and destination marketing and branding. Major themes will be explored, such as the role and participation of stakeholders in place branding, the relationship between place branding and tourism, the co-creation and co-destruction of value within place branding. 

Open to all

UK Government has made 'local pride' a cornerstone of place policy since the launch of its Levelling Up strategy in early 2022. The idea of course has its own story, laid out over centuries of history, social progress (or regression), industrial development, and the evolution of high streets and communities.

Join us to debate the idea of pride and what it means for places and leaders.

Running from 11:00 - 12:00 

The Institute of Place Management is pleased to announce that the MSc Place Management and Leadership programme at Manchester Metrpolititan University is now accepting applicants for a January 2024 start.

Join us at our taster sessions there will be an opportunity to ask questions of the programme team and to connect with teaching staff and other potential applicants.